Why Video Podcasting Belongs in Your New Financial Year Marketing Budget

As we kick off a new financial year, marketing and communications teams across Australia are looking for smarter, leaner ways to make content go further. If video podcasting isn’t part of your strategy yet, now’s the time to rethink it.

Video podcasting is one of the most cost effective, trust building formats available and it’s unmatched when it comes to content versatility. Here’s why it should be a key part of your FY25 marketing plan.


1. One Recording = Endless Content

A single video podcast session gives you a goldmine of content, all from one conversation. You can extract:

 

  • Long form video and audio for YouTube, Spotify or Apple Podcasts

  • Bite sized clips for LinkedIn, Instagram, TikTok and Reels

  • Blog posts using AI or human written transcripts

  • Quote graphics, thumbnails, and carousel posts

 

At This Is A Studio, every booking includes multi camera video files, so your content is studio quality and ready to share.

 

2. Build Trust Through Authenticity

People connect with people not logos or slogans. A video podcast lets your team show up as experts, humans, and storytellers. It creates space for unscripted, meaningful dialogue that communicates values, experience and intent. For organisations wanting to humanise their brand and lead with credibility, this format delivers.

 

3. Tailor Made for B2B, Government and Professional Services

Some ideas need more than 15 seconds to explain. Podcasting is perfect for:

 

  • Exploring complex topics

  • Sharing expert opinions

  • Communicating change or policy updates

  • Facilitating in-depth, multi voice discussions

 

Whether you’re in financial services, tech, health, or government, video podcasting adds depth and invites your audience to lean in, not scroll past.

 

4. Big Results, Low Lift

Think podcasting takes a lot of time and planning? Think again. We’ve helped agencies, government departments, and businesses launch with just one recording session. From there, they scale up based on results without overcomplicating the process.

 

5. A Smart Use of Fresh Budget

EOFY is when every marketing dollar counts. Podcasting offers an unmatched return: evergreen, high quality content that can be repurposed across platforms all year round.

When you need content that keeps delivering, this is your power play.

 

Step Into the Studio(s)

This Is A Studio is based in Prahran, Melbourne, with two purpose-built podcast studios featuring multi-camera setups, crisp audio, and flexible recording formats. We also manage Éclat Podcast Studio in Hawthorn East, extending the same premium production standards and support.

Whether you’re planning a full thought leadership series or testing the waters with one well-crafted episode, we’ll make it easy, fast and impactful.

 

Want Content That Works Harder in FY25?

Get in touch. Let’s create standout podcast content that elevates your message and drives real connection.


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