Why Podcasts Should Be in Your New Financial Year Marketing Strategy

 

Why Podcasts Should Be in Your New Financial Year Marketing Strategy

 

As we head into a new financial year, it’s the perfect time to evaluate what’s working and what’s not in your marketing strategy. While social media, email campaigns, and paid ads are all powerful tools, there’s one channel that’s quietly becoming a game changer for brands of all sizes: podcasts.

Whether you’re a financial services firm, a B2B SaaS company, or a lifestyle brand, podcasts offer a uniquely powerful way to build trust, tell your story, and connect with your audience. At This is a Studio, we’ve seen firsthand how podcasting is helping Australian businesses break through the noise.

Here’s why it might be the smartest move you make this financial year.

 

Podcasts Build Deep Ongoing Engagement

Unlike fleeting social posts or display ads, podcasts are long form content that audiences choose to spend time with. Whether it’s a 15 minute update or a 40 minute deep dive, your audience is tuned in, often during moments when other media cannot reach them (driving, walking, commuting).

Better still, podcast listeners are loyal. Once they subscribe, they’re likely to come back week after week, building a rhythm and rapport that other channels struggle to match.

 

Your Brand Voice, Literally

A podcast lets your brand speak in its own voice — authentic, conversational, and human. Whether you feature your leadership team, subject matter experts, or customer success stories, you’re creating a real connection with your audience.

This is especially powerful in categories where trust is key, like finance, legal, health, or education. Podcasts give you the space to explain, demystify, and guide without a hard sell.

Podcasts Fuel Multi Channel Content

A great podcast doesn’t stop at the ears. Each episode can be repurposed into

  • Social media snippets (audio and video)

  • Blog posts and articles

  • Email newsletters

  • LinkedIn thought leadership content

  • YouTube shorts and reels

 

This gives your marketing team an engine of high value, evergreen content, ready to deploy across platforms.

 

It’s Easier Than You Think (With the Right Partner)

Podcasting might sound complex, but it doesn’t have to be. At This is a Studio, we make it simple from scripting and recording to editing and distribution. Whether you need a branded podcast series, a one off internal comms piece, or an ongoing channel, we tailor it to your team, your voice, and your goals.

We also offer video podcast production, helping you capture rich content for both your podcast platforms and your social video feeds.

 

Set Goals, Track Results

Podcasting doesn’t mean giving up on metrics. Modern platforms allow you to track downloads, listens, subscriber growth, engagement duration, and more. Pair this with listener feedback and qualitative insights, and you’ve got a robust picture of how your message is landing.

When done right, podcasts contribute not just to awareness, but to brand affinity, lead nurturing, and customer retention.

If your new financial year marketing plan is missing that strategic edge, podcasting might be your secret weapon. It is personal, scalable, and refreshingly human.


Reach out to the team at This is a Studio to explore how we can help you bring your brand’s voice to life in the new financial year.

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